Rupert and his chums are getting some serious hassle from Jenny Frost, Jack's sister. Not content with covering the countryside in an icy blanket, she has also kidnapped Rupert's friends. Bingo, Edward Trunk, Algy and Badger Bill have all been frozen solid and are being held captive in the Ice Castle. Rupert must go to the Ice Castle to defrost them. The only way he can unfreeze his woodland chums is by giving them an ice pill.
Before setting out, Rupert can choose how many ice pills to take with him up to eight are available and select which of the three levels to attempt. Rupert has to climb the ramparts and jump onto icy ridges to try and return his friends to the land of the living.
Apart from the bitter cold inside the Ice Palace, Rupert also has to contend with the traps that Jenny Frost has set to try and trick him into becoming like his frozen friends. Contact with the nasties in the game which include falling icicles, a helicopter and a car robs Rupert one of his precious ice pills. Once all his pills have been used up, Rupert is turned into a block of ice.
The game is over when each level has been completed and all of Rupert's friends have pottered back to Norwood for a hot cup of cocoa in front of a roaring fire.