The aim of the game (as the inlays says) is to have a good aim in life and shoot all the animals to clear the screen. Each animal scores a point and there are three rows of 32 animals each. Bonus points may be gained by shooting the prizes at the top of the screen unless the stall holder is present in which case the bonus will be negative. Completing a screen will award 20 points and leads the player to the bonus screen where you must shoot as many roller coaster cars as possible to gain extra bullets on the next screen. On the main screen the shot squirrels will begin to reappear if you take too long. Shooting the stall holder is called murder and will lead to your arrest and the end of the game.
Mastertronic's Rifle Range is not quite as simple as it sounds. The program was written by the people from Mr. Chip Software, better known, perhaps, for their Commodore software. Loading the game reveals some further sophistications than are apparent in the instructions. The prizes, various animals and wrapped boxes, sit in a row above a blue strip which must be shot away before the prizes can be hit. Although the strip may be chipped away while it isn't moving, the prizes can only be hit while it is moving (and the stall holder is 'away') which it does periodically. Hitting a prize when it is moving will result in bonus score and for bullets, but a negative bonus if it's stationary.