Whether the 'B.C.' before Bill's name means Before Computers or Before Crash is not stated on the inlay, but the game is certainly post-Imagine and is now marketed by Beau Jolly, the London company that secured the rights to market Imagine's games.
B.C. Bill will probably cause some furore or other as it is a game of sexism, sex and violence. The basic object is to club women into a state of insensibility so that Bill can drag them off to his cave to be wives. Once in the cave they start producing children, signified by the periodic arrival of a red stork, baby in beak. The screen shows the cave, two belching volcanoes and a large collecting area where the women wander around waiting to be clubbed. The more women ,and children there are in the cave, the more food Bill must give them. Fortunately the food also wanders around waiting to be clubbed and dragged off. One problem is the predatory dinosaurs that eat anything they touch, including Bill.
The game is played across seventeen years and the amount of food available depends on the seasons which can be seen changing as you play. A shortage of food may result in some wives dying, in which case the kids will leave home then Bill finally dies of a broken heart.
B.C. Bill comes with a lavish inlay card which also contains a long and absurd account of the life of Eric the Bear, supposed writer of the game but which one may assume is entirely apocryphal. The game idea apparently comes from Mark Butler himself and so he must take any blame which attaches for its chauvinistic attitudes! Incidentally, although it doesn't say so on the inlay, B.C. Bill will load and play with the Currah micro-speech unit plugged in, so you can enjoy the very good music by Abdul Ibrahim as well as the rest of the effects.